Magenta
Cookie Policy
What Magenta stores in the browser, and how you change it.
Last updated September 3, 2026
How to change your choice
Use Cookie settings (the control at the bottom of this site) or . Withdrawal is as easy as the original grant.
Cookies Magenta sets
| Name | Category | Duration | Purpose |
|---|---|---|---|
magenta_consent | Necessary | 180 days | Stores your cookie categories and policy version. |
magenta_session | Necessary | Session | Admin sign-in. Not used for advertising. |
magenta_session_id | Analytics | Session | Groups page views in one visit. Set only after analytics consent. |
magenta_user_id | Analytics | 1 year | Anonymous returning visitor id. Set only after analytics consent. |
magenta_device_id | Preferences | 1 year | CYAN personalization device id. Set only after preferences consent. |
Categories
- Necessary — consent cookie and authentication. Always on.
- Analytics — first-party Magenta events.
- Preferences — remembered UI / CYAN.
- Marketing — GTM and ads pixels, only if you enable those extensions and the visitor accepts marketing.
Server-side Magenta events
QR scans and conversion APIs run on Magenta servers from the link host. They are not browser cookies. See the Data Policy for retention.